It appears that Google has upgraded the Knowledge Panel that is visible in the new (early August) Local Finder, with the addition of 5 web search results for the business selected. I am seeing this across browsers so I assume but am not sure that it is a rollout. Given the many changes it could be a test. I first saw this early this AM but it has been spotted by Dave Minchala on Twitter.
The web results are particularly obvious is a given listing has not review snippets or reviews. It becomes less visible and appears below the fold if there are reviews. The results do not show review rich snippets and show the same five web results that appear on a brand search for the listing. Obviously, you should take a look at those top 5, which, are most likely to be seen, and be sure that they reflect well. One can only assume that these are intended to increase engagement with the new Local Finder.
No comments:
Post a Comment