Rand Fishkin is known for founding an incredibly successful company - while keeping an unwavering commitment to his core values.
You may have noticed, if you look around at the general business landscape, that a lot of successful founders are a bit cocky. They tend to overestimate the role of their own genius in their success - and underestimate the hard work of their teams and the luck that went into that success.
(And no, for the curious, I'm not counting Rainmaker Digital founder Brian Clark in that group.) 
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