Snapchat is going to kill Facebook. Instagram is going to kill Snapchat. Facebook is going to kill Twitter. Uber's Lyft killer. Apple's Uber killer. These headlines are the norm on technology sites every single day and feed the industry's insatiable desire to seek out the next big thing, desperately racing to kill the 'dinosaurs' that came before them – before some of those dinosaurs even have a chance to become profitable. It's a cliche that's used over and over again with little meaningful result. Yes, some things are being killed, but it's actually fairly rare. Apple did not get killed…
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