Crowdfunding campaigns have become the go-to funding strategy for new startups and entrepreneurs. Everyone is turning to crowdfunding to get their businesses off the ground. It is oversaturated with ideas and not a given that any particular campaign will succeed. In the past, getting funding for your idea took a lot of leg work and networking. In today’s world, the ease with which we connect with one another gives startups an opening to share their ideas and get investors with digital videos and social media focused marketing. During Mass Fidelity’s successful Indiegogo campaign, the combination of traditional and modern strategies…
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