Twitter should stop worrying about Facebook and ‘normal people’

There’s a well-worn argument that Twitter’s problem is that it is not appealing to ‘normal people.’ It’s a trope that’s repeated by analysts, journalists and even the company’s own iCEO Jack Dorsey. The natural comparison is to Facebook, which has far larger user numbers and still reports admirable growth. Twitter looks like a niche proposition next to it, an indie band dwarfed by Zuckerberg’s stadium-filling superstars. If you get obsessed with that dichotomy, the idea that Twitter must be more like Facebook feels inescapable. But that proposition and the notion that ‘normal people’ can’t and won’t get the service is wrong.…

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