When Instagram first started out, it was promoting the retro feel of instant photos that Polaroid had successfully made famous in times gone by. Limiting the format to a square was Instagram’s way of paying homage to the original size of instant pictures and using its filters you could give your images a unique, vintage feel. It wasn’t something that had been done properly before and Instagram just happened to get it spot on at the right time. As with anything that’s popular, the app was duplicated in various forms by thousands of developers and social networks, but none of…
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