How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part One

Author and Fast Company Editor Joe Berkowitz stopped by The Writer Files this week. His latest, a humor book titled You Blew It!: An Awkward Look at the Many Ways in Which You’ve Already Ruined Your Life, lands this October. He took a break from his busy schedule to rap with host Kelton Reid about how he survives the harried life of a big city journalist.

In addition to his work for Fast Company, Joe’s writing has been featured in The Awl, Salon, The Village Voice, Vulture, RollingStone.com, GQ.com, McSweeney’s Internet Tendency, and many others.

For a writer who works on breakneck deadlines, and almost never gets a break from the writing life, he has some pretty solid advice for keeping the cursor moving.

Join Kelton and Joe for this two-part interview.

In Part One of the file, host Kelton Reid and Joe Berkowitz discuss:

• How a bad breakup can boost your productivity
• When to throw out the rule “All Killer, No Filler”
• How to build your writing endurance
• Don Draper’s advice for beating writer’s block
• How making lists can help your head
• The magical power of 4:00 a.m. dementia

Click Here to Listen to
The Writer Files on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post How Joe Berkowitz (Journalist and Fast Company Editor) Writes: Part One appeared first on Copyblogger.

SEJ Unveils Speakers For #SEJSummit Atlanta! (Part 2) by @megcabrera

SEJ completes the speaker line up who will lead #SEJSummit Atlanta on November 10, 2015 at The Westin Peachtree Plaza, Atlanta, Georgia.

The post SEJ Unveils Speakers For #SEJSummit Atlanta! (Part 2) by @megcabrera appeared first on Search Engine Journal.

3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More)

Ever wondered if those content tips you read a few years back are still relevant today? Hit Publish host Amy Harrison has just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And she wants to share them with you …

Last week, Amy was part of a copywriting panel at the Call to Action Conference in Vancouver. The two-day event was packed with practical, actionable tactics from conversion experts all around the world.

These are the people who know what to do to your landing page, in terms of design and content, to make people want to take action.

Amy has picked her top three takeaways that she thinks you, as a Hit Publish listener, will love, but she’s also linking to more resources on Rainmaker.FM to help you boost those conversion rates.

Tune in to Hit Publish to find out:

• The call-to-action mistakes that can cause you to lose sales and sign-ups (one of them defies classic copywriting convention)
• Why you should practice flipping your headline if you want people to know in seconds what it is you do or offer
• Why putting obstacles in front of your reader can be the best conversion tactic (even if it makes you uncomfortable)

Click Here to Listen to
Hit Publish on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post 3 Practical Content Conversion Tactics That Actually Work Today (and Where You Can Find Even More) appeared first on Copyblogger.

Avoid These 8 Common Mistakes When Buying a Website by @markdaoust

I asked my team to identify common mistakes they see buyers making when buying a website. Here’s what they came up with.

The post Avoid These 8 Common Mistakes When Buying a Website by @markdaoust appeared first on Search Engine Journal.

SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

The Easiest Way to Know if Your Project Has Failed

Today’s guest on Hack the Entrepreneur is a speaker, advisor, entrepreneur, and the bestselling author of multiple books, such as Engagement from Scratch! and The Audience Revolution.

He is the founder of Firepole Marketing and Productive Inbox, and the host of the Business Reimagined podcast. He is also the creator of training programs, such as Audience Business Master Class and Course Builders Laboratory, which have collectively trained more than 3,000 online entrepreneurs.

In just a few years, Firepole Marketing hit seven figures in revenue and a worldwide team of 20 people, who support a community of more than 40,000 entrepreneurs.

Now, let’s hack …

Danny Iny.

In this 32-minute episode of Hack the Entrepreneur, host Jon Nastor and Danny Iny discuss:

• The importance of having a “what’s next” mindset when something does not work
• How to expand your bandwidth as an entrepreneur
• What buying furniture can teach you about hiring employees

Click Here to Listen to
Hack the Entrepreneur on iTunes

Click Here to Listen on Rainmaker.FM

About the author

Rainmaker.FM

Rainmaker.FM is the premier digital marketing and sales podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.

The post The Easiest Way to Know if Your Project Has Failed appeared first on Copyblogger.

Winning Webinars: 13 Tips for Producing an Effective Webinar by @albertcostill

If you haven’t taken advantage of the power of webinars, here are 13 techniques that you’ll need to conduct a successfully amazing webinar.

The post Winning Webinars: 13 Tips for Producing an Effective Webinar by @albertcostill appeared first on Search Engine Journal.