7 Reasons to Use Emoticons in Your Writing and Social Media, According to Science by @courtneyseiter

Do you remember seeing your first emoticon? The first documented use of “:-)” dates back to 1982, when Scott Fahlman proposed that it be used as a “joke marker” on a message board for Carnegie Mellon University computer scientists. Here’s his Internet-changing message: “I propose that the following character sequence for joke markers: “:-)” Read it sideways.” Today, emoticons need a bit less explanation. As social media has grown (and character counts have shrunk), these pictorial representations of feelings play a significant role in communication. If you’re still not sure whether emoticons are a good fit for your brand’s social media voice and […]

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